The much anticipated Google Penguin update has finally
become a reality following confirmation that the latest generation of the
algorithm update has been rolled out throughout their search engine results
pages.
Google’s
Matt Cutts in a blog post
stated that, “We started rolling out the next generation of the Penguin
webspam algorithm this afternoon (May 22, 2013), and the rollout is now
complete. About 2.3% of English-US queries are affected to the degree that a
regular user might notice. The change has also finished rolling out for other
languages world-wide. The scope of Penguin varies by language, e.g. languages
with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done,
but because this is an updated algorithm (not just a data refresh), we’ve been
referring to this change as Penguin 2.0 internally.”
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/pJw3arb_6bE/google-officially-rolled-out-penguin-20.html
Google introduced Display
Benchmarks tool to give advertisers and agencies up-to-the-month access to
its industry performance benchmarks for display advertising.
Display Benchmarks tool presents
aggregated ad performance data that can be filtered according to variables such
as click-through rates, ad interaction times, video completion rates, and
other metrics. And it works across ad formats/sizes (including mobile), verticals,
and regions.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/0dOjZ5wmmgg/google-introduced-the-display-benchmarks-tool.html
Google introduced a new
version of AdWords Editor. The latest version features more ways to make
bulk changes to enhanced campaigns.
With the new version, you can:
- Set bid adjustments for placements, topics,
and audiences. - Set mobile bid adjustments at the ad group
level. - Upgrade campaigns in bulk using CSV import or
the Add/update multiple campaigns tool. - Use the new ValueTrack {ifmobile},
{ifnotmobile} parameters.
In addition, keyword performance metrics in Display
Network campaigns are available on the Keywords tab. Performance statistics by
targeted location are available in the Locations tab; and, audiences,
placements and topics stats in Editor now reflect the data you see in your
AdWords accounts.
The next time you launch AdWords Editor, you’ll see a prompt
to upgrade to version 10.1. To learn more about upgrading.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/dXIc7N-nPWs/google-updated-adwords-editor-for-more-enhanced-campaigns-features.html
Google officially launched Keyword
Planner, which is the combination of the Keyword Tool and the Traffic
Estimator into one tool, both of
which will be sun setting about 60 days.
Keyword Planner also comes with some new features, including the ability to
find new keyword and ad group ideas by “multiplying” keywords (combining two or
more lists to generate new keywords). It will now let you target individual
cities and regions within a country.
It also lets you add keyword and group ideas to a
“plan,” which Google describes as a shopping cart of ideas that you can add to
a current or new campaign.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/Ur5vimJtQp8/google-officially-launched-keyword-planner.html
Google rolling
out big changes for the Google+ platform. The new Google Plus
interface focuses more on photo and video content. It gives more importance to
an improved visibility and inclusion of graphical objects on the page.
The home page for G+ now has up to three columns populated
with individual cards for posts and pictures, and the social network can
intelligently learn the content of those posts and automatically add related
hashtags for you. Columns appear or disappear depending upon the size of your
screen, and cards can be flipped to reveal editing options, or moved to suit
users’ aesthetic tastes.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/htyF4ssvxeg/google-gets-some-major-facelift.html
Google recently announced an enhanced version of its popular Google Maps service, and now the
company provided a glimpse of the future of Google Maps at the annual
platform development events.
The new Google Maps will offer unique maps for each person that
gets more relevant with every click, highlighting the things which matter the
most.
Google revealed that they are testing
new ways to show ads in the new Google
Maps.
- Users will see search ads with location extensions directly on
the map, below the search box - Users will see search ads without location, below the search box
Google suggest the best way to have your
ads seen by potential customers in the new Google Maps is to run search
ads with location extensions and ensure to include search
partners in your campaign network settings to appear on
Google Maps.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/f_phTEVpWz8/google-testing-new-ways-to-show-ads-in-the-new-google-maps.html
The computers of the future will understand natural language and
speak back to us, Google has suggested.
At the Google I/O conference, the company rolled out “OK, Google,” which is a universal version of the
Siri-style of conversational interaction. But instead of being solely on the
phone, it will also work on your desktop via Chrome.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/xLjPSyOEZBw/ok-google-a-multi-screen-and-conversational-search-experience.html
Google announced a redesign of its AdWords Express product,
featuring clearer stats and graphs, a faster signup process, and a new
real-time ad preview box. The changes are available starting today; just sign in and you can check
them out.
Google says these changes are in direct
response to customer feedback. The redesigned dashboard now lets you quickly
glance to see how many views, clicks, and calls your ad generated. A pie chart
breaks down your monthly spending while a line graph lets you track your
results over time.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/eHkDQA6JHCk/google-revamps-adwords-espress.html
Google has announced smart content recommendations for your mobile website.
The new feature is a mix of Google Search
and Google+, that feed appropriate content on the basis of recommendations
earned from social media service Google+.
The recommendations are on the basis of popular
articles viewed by Google+ users and search authorship signals. In case you
don’t want to read further, all you need to do is tap the G+ option.
Google also talked about its plan to have
more in Google+ content recommendations and Google+ Sign-in. It is also looking
forward to add more than 50 companies who have already integrated Google+ Sign
In to share their stories from Google I/O.
Article source: http://feedproxy.google.com/~r/typepad/adwordbuzz1/~3/DxbyMlDnAd0/google-announced-smart-content-recommendations-for-your-mobile-website.html
